{"id":1087,"date":"2008-07-09T15:35:00","date_gmt":"2008-07-09T19:35:00","guid":{"rendered":"http:\/\/oddpla.net\/modernwizard\/?p=1087"},"modified":"2015-08-28T10:44:39","modified_gmt":"2015-08-28T14:44:39","slug":"the-most-gloriously-silly-phrase-in-the-history-of-copywriting","status":"publish","type":"post","link":"http:\/\/oddpla.net\/modernwizard\/2008\/07\/09\/the-most-gloriously-silly-phrase-in-the-history-of-copywriting\/","title":{"rendered":"The most gloriously silly phrase in the history of copywriting&#8230;"},"content":{"rendered":"<p>Here it is: <strong>&#8220;artillery-laden ski pursuits.&#8221;<\/strong> Ever since reading this phrase off the back of a <a href=\"http:\/\/www.film.com\/movies\/on-her-majestys-secret-service\/21095051\">video box<\/a> for the Bond movie On Her Majesty&#8217;s Secret Service, I&#8217;ve tried to worm it into my daily vocabulary as much as possible. When I&#8217;m really rich and I have extra money to throw around, I&#8217;m going to buy artilleryladenskipursuits.com just for the hell of it. That is all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here it is: &#8220;artillery-laden ski pursuits.&#8221; Ever since reading this phrase off the back of a video box for the Bond movie On Her Majesty&#8217;s Secret Service, I&#8217;ve tried to worm it into my daily vocabulary as much as possible. When I&#8217;m really rich and I have extra money to throw around, I&#8217;m going to&#8230; <a href=\"http:\/\/oddpla.net\/modernwizard\/2008\/07\/09\/the-most-gloriously-silly-phrase-in-the-history-of-copywriting\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The most gloriously silly phrase in the history of copywriting&#8230;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[729,639],"class_list":["post-1087","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-funny","tag-words"],"_links":{"self":[{"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/posts\/1087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":1,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/posts\/1087\/revisions"}],"predecessor-version":[{"id":6026,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/posts\/1087\/revisions\/6026"}],"wp:attachment":[{"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/media?parent=1087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/categories?post=1087"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/tags?post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}