{"id":791,"date":"2007-12-20T16:36:00","date_gmt":"2007-12-20T21:36:00","guid":{"rendered":"http:\/\/oddpla.net\/modernwizard\/?p=791"},"modified":"2015-07-22T14:17:31","modified_gmt":"2015-07-22T18:17:31","slug":"i-hate-it-when-roosters-get-involved-puzzling-42-below-vodka-ads","status":"publish","type":"post","link":"http:\/\/oddpla.net\/modernwizard\/2007\/12\/20\/i-hate-it-when-roosters-get-involved-puzzling-42-below-vodka-ads\/","title":{"rendered":"I hate it when roosters get involved: Puzzling 42 Below Vodka ads"},"content":{"rendered":"<p>Saatchi and Saatchi created a print ad campaign for 42 Below Vodka that apparently won a <a href=\"http:\/\/www.clioawards.com\/winners\/index.cfm?medium_id=2&amp;award_id=1&amp;search=0\">Clio.<\/a> God knows why. I mean, the rebus&nbsp;idea is really clever, but I don&#8217;t understand why it&#8217;s a good thing that your alcoholic beverage promotes drinking your way to the White House or getting crabs.&nbsp;<\/p>\n<p>And then there&#8217;s the two following examples of the campaign, which use the typical straight male fear of other penises to make fun of 1) gay men and 2) trans women. [And don&#8217;t get me started on how the ad with the man and the trans woman was titled <strong>&#8220;Transvestite.&#8221;<\/strong> I interpreted the ad about being about a man and a woman who happened to have a dick. A woman who happens to have a dick is transgendered, but not&nbsp;necessarily a&nbsp;transvestite. People can be so stupid sometimes.]<\/p>\n<p><\/p>\n<div class=\"ljcut\" text=\"42 ad #1\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/oddpla.net\/blog\/ads\/42saatchicock.jpg\" \/><\/div>\n<p><\/p>\n<div class=\"ljcut\" text=\"42 ad #2\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/oddpla.net\/blog\/ads\/42saatchigay.jpg\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Saatchi and Saatchi created a print ad campaign for 42 Below Vodka that apparently won a Clio. God knows why. I mean, the rebus&nbsp;idea is really clever, but I don&#8217;t understand why it&#8217;s a good thing that your alcoholic beverage promotes drinking your way to the White House or getting crabs.&nbsp; And then there&#8217;s the&#8230; <a href=\"http:\/\/oddpla.net\/modernwizard\/2007\/12\/20\/i-hate-it-when-roosters-get-involved-puzzling-42-below-vodka-ads\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">I hate it when roosters get involved: Puzzling 42 Below Vodka ads<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[677],"class_list":["post-791","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-transmisogyny"],"_links":{"self":[{"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/posts\/791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/comments?post=791"}],"version-history":[{"count":1,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/posts\/791\/revisions"}],"predecessor-version":[{"id":5836,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/posts\/791\/revisions\/5836"}],"wp:attachment":[{"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/media?parent=791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/categories?post=791"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/oddpla.net\/modernwizard\/wp-json\/wp\/v2\/tags?post=791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}