…I never thought I’d see them copping to it in an ad of theirs. Can you guess what the ad below [by Haye and Partner, Unterhaching, Germany, ganked from Ad Goodness] is selling? Frankly, my first guess was “shit sandwiches.” Fossilized sandwiches? Coprolite sandwiches? Answer below ad.
Apparently it’s supposed to be selling McDonald’s coffee. Apparently that crap-colored object is supposed to be a coffee bean with an identity crisis. Could have fooled me. Usually ads fail for me because I’m distracted by their sociological implications. Very rarely do I just fail to understand what the heck is going on, on a very basic level, in an ad.
2 Comments
I’m right there with you, coffee bean is not even in the top 10 of thoughts that come to my mind when I see that.
It’s visualy interesting once you know what’s going on, but it really does look like one of last summer’s dog turds just thawed from the last of spring’s snowbanks.