Dunkelziffer creates a viscerally effective PSA about the importance of helping kids who experience sexual abuse. A slithering arm/penis thing, covered with hair and moles, appears at various points in a woman’s life, leaving only when she’s dead. Ad accurately transmits the deep disturbance and revulsion that survivors of abuse can feel in almost any situation, as well as the feelings of disgust, invasion and violation. Also great use of the arm/penis thing to depict how the abuse seems to take on a life of its own. One and a half minutes of pathos and horror.