I came across a text ad on Amazon.com that said:

Transgender Voice Surgery — Travel to Korea for Cutting Edge Voice Feminization Surgery. Call us. <Web site>

"Cutting Edge?" Yikes!

They could have said "new and improved" or "technologically advanced" or "the latest techniques," but no…they had to use slice-and-dice imagery. How gruesome and unattractive. I don't think the creators of this ad took a moment to think about the implications of their phrasing. Blech.