Why? you ask. Just look at this ad for evidence!
 

The mere promise of Doritos can turn a red-blooded, macho, sports-loving, heterosexual man into a makeup-wearing, glitter-covered, pink-bedecked crossdresser who vogues like Madonna. It has the same power over his posse of equally red-blooded etc. dude friends too. I know it blows your mind to consider that anyone, much less red-blooded etc. men, would voluntarily revel in anything associated with femininity [ewwwwww, gross!], but Doritos make the humiliation almost worth it.

Ah yes, Doritos…for the ultimate in sissy play!

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Somehow I don’t think that’s what they were going for.
 

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