As a follow-up to my analysis of Svedka Vodka’s stvpid ads targeted toward straight viewers, here’s an equally pathetic attempt by the same company to target gay viewers. 

According to the copy, Svedka Vodka is right up there with clipping your toenails, taking out the trash, watching paint dry, doing laundry and all those other value-neutral activities that gay men would rather be doing than having sex with women. That’s hardly a ringing endorsement. Heck, I don’t even think this endorsement can reach the bell. If it does, it just bounces off like a foam ball, having made no sound on impact.

Svedka Vodka: Making useless, gratuitous, confrontational and meaningless comments about your sexuality since 2006.