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Transman in Heinz baked beans ad.

Transman in Heinz baked beans ad. published on No Comments on Transman in Heinz baked beans ad.

Yeah, I’m probably really behind the curve here, but here’s a British ad for Heinz Beans. I like that the transman seems confident, relaxed and happy, while the bio man’s head looks like it’s going to explode. His confusion and trans-related anxiety seems to be the butt of the joke more than anything. Your sex may change, but never your love for baked beans.

The transman’s self-ID as Christine rings false, though.¬†Even though he says, “It’s Christine!”, it’s NOT Christine. It USED TO BE Christine. Now it’s whatever his current name is. If I were in that situation, I would say something like, “Hi, [FormerClassmate]! I’m [MyName]! We went to school together.” Then I would talk generally from that commonality and explain a bit later that I used to be [MyFormerName] if [FormerClassmate] was still confused about how he knew me.

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