Saatchi and Saatchi created a print ad campaign for 42 Below Vodka that apparently won a Clio. God knows why. I mean, the rebus idea is really clever, but I don’t understand why it’s a good thing that your alcoholic beverage promotes drinking your way to the White House or getting crabs.
And then there’s the two following examples of the campaign, which use the typical straight male fear of other penises to make fun of 1) gay men and 2) trans women. [And don’t get me started on how the ad with the man and the trans woman was titled “Transvestite.” I interpreted the ad about being about a man and a woman who happened to have a dick. A woman who happens to have a dick is transgendered, but not necessarily a transvestite. People can be so stupid sometimes.]