I got this for Copyranter, a copiously illustrated stream of snark about modern advertising. Fun fun.
Last year Svedka Vodka [?] advertised on phone booths in New York City with some transgender robots. Svedka_Grl, a cute robot, claims, “I’m a gay man trapped in the body of a fembot.” I don’t buy it. He should just be able to buy some mechanical attachments. If humans can modify bodies that they feel trapped in, why can’t robots who are made to be modified?
I will accept the trope of using the objectified female form to sell something unrelated, like alcohol, but why mention gay men? To do so puts the viewer’s mind into a series of mental contortions to figure out what exactly that means. [It means that the bot will come on strong to straight guys because it’s a “trapped gay guy.”] It may be memorable, but it’s not clever or humorous or useful. [Here’s an example of a funnier use of transgender imagery — offensive, yes, but also funny. Incidentally, why is it the vodka ads that show such penis-o-phobia?] Svedka apparently wanted to put “gay” in there to be edgy and hip, but they come across as copywriters flinging words wildly against a wall to see what will stick.