Latinworks made a series of ads for activelifemovement.org, each depicting sedentary, fat versions of childhood toys, surrounded by the detritus of junk food. The tagline is "Keep obesity away from your child." Yup…because we all know that fat is a horrible contagious disease invading from outside, and body shape and weight have nothing to do with genetics and everything to do with sitting around and stuffing your face, and, with enough willpower, you can enforce skinniness! Besides its misinformed, moralizing scare tactics directed towards weight, the version below the cut also features a problematic reshaping of a fashion doll body, a plastic icon already well analyzed for its vexed cultural messages. Nasty, misogynist, anti-fat piece of drivel.
I do want that doll, though, as well as some of the fat little Playmobil pirates seen in another ad in the series. This series makes me think that I should try again to make a fat doll. My first fat doll, Margie, came out pretty well, but I couldn’t sculpt fats on her because I didn’t have the right modeling compound. Now that I have some Sculpey, I can add fats to a doll’s head and body!