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Savvy Soom knows what sells.

Savvy Soom knows what sells. published on 4 Comments on Savvy Soom knows what sells.

After the great success of its original and striking series of monthly dolls inspired by zodiacal symbols, Soom has now created a mythical world with different zones pertaining to different elements and different doll characters as representatives from each zone. In practice, this means more dolls with limited, androgynous headsculpts, weird, fetishy outfits and therianthropic parts.

March’s issue, Cuprit, illustrates Soom’s smart capitalization on the most popular aspects of their previous monthly dolls. The Ice Queen character has pointy ears, horns, wings and hooves. The only thing that could make her even more desirable would be vampire fangs.

Though I hear some people grumbling about yet another doll with hooves, the majority of people interested in Cuprit are gushing with enthusiasm, even though her therianthropic parts have appeared on previous issues. Bravo, Soom. You know what sells, and you’re making money while making a lot of doll owners very very excited.


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