As I noted about 4 years ago, Big Chief Studios makes some really cool 1:6 scale Dr. Who action figures, but their name and logo are a racist pile of crap, which is why I’ll never buy anything from them. I was discussing this sorry state of affairs with Nataluna, a dedicated Whovian with many BCS figs. She eventually got so disturbed by BCS’ stereotypes that she wrote to them on the subject. She mentioned that she knew people [i.e., me, I suppose] who wouldn’t buy from them on account of their imagery, so I decided that my first-person testimony might be slightly helpful. That way they’ll have at least two people to ignore instead of one.
This is what I wrote:
I’ve been following your work since your first acquisition of the Dr. Who licenses. I love your sculpts. As much as I love your stuff, though, I’m sadly unable to buy any of it because I have a problem with your company name and logo.
The name Big Chief Studios rubs me the wrong way. The logo’s red dot, which I presume is supposed to be an Indian’s head, is a literal depiction of the term “redskin,” which has been a derogatory insult to American Indians for centuries. While you may not have intended it this way, your logo contributes to a long history of objectifying Indians.
I understand that, for you, BCS is just a name and a graphic, but please consider that there are at least 3 million people in the United States who are American Indian. They struggle for civil rights and self-determination every day. A company name and a logo that turn them into stereotypical symbols, rather than real human beings, worthy of respect, just make it that much harder for them to be seen as people.
Please consider changing at least your logo to something that doesn’t dehumanize a whole group of living, breathing people.