There are quite a few BJD companies out there that make beautiful, well-sculpted, appealing BJDs for between $200.00 and $300.00. There's Elfdoll with its line of 14cm tinies, Fairyland with its RealPukis and PukiPukis, 5StarDoll with its 60cm line, Planetdoll with its entire stock, Angell Studio with all dolls <40cm, Dragondoll with dolls <70cm, et hoc genus omne.
Knowing this, I have to wonder why other companies [coughVolkscough, coughSoomcough] charge up to 4 times that amount. Obviously, I have willingly paid for multiple Sooms and Volkses, so I'm not complaining, just wondering where the markup comes in. I think we're paying for the brand. >_>